Lovehotel
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There are two kinds of people in this world: those of us who, if handed
$250, would immediately think of buying a pair of shoes, replacing the
old TV, or making a donation to Save the Whales.
And then there’s the other kind: those of us who would blow it all on
one night at the Lovehotel, Jota Castro’s rentable tribute to sex,
Japan, and French Interior Minister Nicolas Sarkozy.
It’s not a likely combination, but the references are all there, hidden
amongst the plush red cushions, crumpled sheets, and multilingual porno
mags.
Castro’s one-room Lovehotel exhibit at the Maisonneuve gallery is
inspired by Japan’s pleasure palaces, where couples can rent rooms
designed to inspire amorous feelings and naughty behavior. Castro, a
Peruvian-born Belgian artist, chose Paris as the exhibition site in
direct response, he says, to Sarkozy’s controversial proposition to
deport non-E.U. prostitutes.
These are not, however, the first things that come to mind upon
entering the exhibit. After finding the non-descript building housing
the Maisonneuve gallery, one must take the elevator up to the fifth
floor, where a long, dim corridor awaits. At the end of the hall is the
Lovehotel, a red room consisting of little more than a circular bed,
books, and, oh yeah, a harness hanging down from the ceiling.
A little sleazy, a little run-down. This is not what most people would consider luxury accommodations.
That is, of course, the idea. And people seem to love it: after opening
April 5 for a “50 day, 50 night” run, the exhibit’s success convinced
the Maisonneuve to extend the Lovehotel show through August 31. All of
which comes as no surprise, since the Lovehotel’s free admission price
and racy subject matter makes it an attractive draw.
More dubious, however, is the interactive aspect of the hotel. Would you really pay $250 just to say you participated in ART?
If so, the place is yours as soon as the gallery workers leave for the
night. You will be given access to the red room, a tiny, red-curtained
shower, and a shelf of inspirational toys. You’ll also be able to use a
small kitchen, which is totally unremarkable except for the phallic
maracas hanging along the wall.
I asked a gallery worker how many people have plunked down the cash for a night at this sordid love palace.
“Oh, about fifteen different nights have been rented, mostly by
couples,” he said, pausing before adding, “There have also been groups
of people.” Noticing my raised eyebrows, he quickly added: “We do
laundry each day.”
Still, I noticed that most of the toys on the shelf remained wrapped in
plastic, looking as innocent as any penis-shaped child’s toy. Were the
visitors so enraptured by the idea of participating in an art project
that they forgot to fool around? Or do all used toys get replaced with
each new nighttime visitor?
I decided not to ask.
Taking a final glance of the room, I admitted that the sordid setting
and dim lighting could perhaps serve as the perfect pretext for fun and
games for a bored couple. But as the worker continued to rattle off the
other uses of the room—a porno shoot, a magazine party—it appeared that
the rental of the Lovehotel had much less to do with setting a sexy,
naughty mood than with participating in a commercial art event.
Which is all fine and dandy, but for $250, I think I’ll bypass the Lovehotel and spend my dough on trusty whips and chains.
The Lovehotel can be visited through August 31 at the Maisonneuve
gallery located at 24-32 rue des Amandiers. The gallery is open 2-7 PM,
Tuesday-Saturday. Admission is free, but if you’re one of the weirdos
that wants to pay $250 to stay the night, contact Maisonneuve at
01-4366-2399.
—
After working as a reporter and translator in New York, Spain, and
Portugal, Jessica Powell moved to Paris to become the editor of an
intellectual property magazine. She spends most of her free time trying
to make the perfect quiche.